Energy Performance Systems
SentinelWorks is in the business of energy management, including electric, gas, and water. They are a web-based application and contracted Liz to be their creative director for their first year of business.
During that year, we worked with the team to create detailed personas of their market groups, which included individuals, utility managers, and multi-site business owners.
We first planned our the architecture of the application and designed the user interface. We simultaneously created marketing materials from logo and collateral to a marketing website for demos and new client interest.
The application was state of the art for the field, and caught the attention of large utility companies and partners across the country, which allowed them to form strategic partnerships with hardware companies and attain large clients to get the business off the ground.